Great Tagline
A great tagline is a powerful tool that can help consumers, customers, suppliers, and other interested audiences link your company or product name to a brand promise and message.
After a brand name or company name, the tagline is often the second most noticeable element.
A great tagline can:
- Enhance the brand promise
- Inspire you to learn more about the brand or company
- Differentiate the brand or company from the competition
- Create an emotional bond
What makes a great tagline great?
1. It’s Memorable
2. It Differentiates – Say it first, say it often
|
|
![]() |
Just Do It |
![]() |
i’m lovin’ it |
![]() |
The ultimate driving machine |
3. It is a Delight to the Ear
|
|
![]() |
Do the Dew |
![]() |
Mamma Mia, that’s a spicy meatball |
4. It sparks the imagination
|
|
![]() |
Snap! Crackle! Pop! |
![]() |
Does she or doesn’t she? |
5. It breaks the rules
|
|
![]() |
Power to the she |
![]() |
Let’s Do Amazing |
![]() |
Better by Adobe |
![]() |
Rethink Possible |
6. It is trademarkable
|
|
![]() |
The greatest show on earth |
|
|
![]() |
There’s an app for that |
![]() |
You are the controller |
7. It isn’t forever
|
|
![]() |
You can do it. We can help. |
![]() |
More saving. More doing. |
Originally posted at namedevelopment.com